Brave launched a completely new and innovative iced coffee range for a leading retailer and in order to ensure great PR Coverage and to deliver an exciting new Launch we partnered with a leading PR Agency and created a launch event with a difference – We hosted a morning HIT Workout event with local influencers specifically those looking for a Morning ‘Coffee’ Hit. We hosted the event in a retail store early in the morning where we had amazing attendance and created a great morning event.
This supported in awareness of the brand, the new drinks, a new store and through great influencer partnerships delivered high engagement and online reach for the campaign.
A Product launch with a Difference
