Hosting an Event – During Covid – Brave Style…

During Covid no one was allowed to host events due to the high risk of gathering people. Therefore alongside a Leading PR agency we created a Drive Thru Halloween event to launch a range of Autumn products, where we invited Influencers, customers and families to come along and dress up in their cars and receive some great goody bags and try the new product range.
This was extremely successful. It was the first of its kind and was a really engaging event with over 200 influencers arriving in their cars fully dressed up with their friends and families.
This event delivered brand and product awareness and high online engagement.