Tired of doing things the was everyone else did things, this leading Food and Beverage brand needed to disrupt the market with a new range of drinks and the best way to get people to try their product was to get customer to come to the stores for a free sample, so Brave created a Free Day where between a specific time customers were invited to come for a Free Drink. Through creative advertising and PR partnerships and a large scale pre campaign build up, the brand created quite a buzz around the city with thousands of people queuing for drinks. This momentum and buzz was all captured and shared across social media and really drove large scale awareness to this new range of drinks.
This creative PR Stunt supported in launching this new category and drove double digit sales growth and supported in driving brand awareness and engaging with a younger audience.
