Brave worked with a leading Food and Beverage retailer where they identified a gap in their range for Iced drinks. Brave worked alongside the product development team to develop a new and innovative , market leading category of premium ice blended drinks.
Together we worked with a research team and ensured the products were approved with customers. Once approved we developed a complete launch plan for inside and outside of their retail stores to ensure this range stood out in a competitive market.
We did this in a truly Brave way.
Brave created a PR Stunt where we delivered the drinks via drone to the beach. We worked with amazing videographers and a PR Team to bring this story to life and distributed this story across all online and offline channels.
This PR Stunt went viral globally and also enabled the brand to successfully create awareness of the new product range and create double digit category growth.
Where Brave worked with a leading Food and Beverage Retailer and identified a gap in their range for Ice blended drinks
