Unlocking Opportunities
Conducting in-depth research of your customers to enable us to identify new opportunities. This could be identifying a gap in the market for your product or a gap within your product range to target a new customer. It could be a new customer channel or it may simply be using the products you have but bringing them to customers in a new and exciting way.
- Undertaking and Managing all types of Research (Online and Focus Groups)
- In-Depth Analysis of Research and full de-brief
- Competitor Analysis
- Channel Analysis
- Internal Business Analysis
- Product / Category Analysis
See a case study here where Brave identified a New Health food category for a leading retailer
Innovation and Product Development
Once we have presented the new and exciting opportunities for your business we can then work with you and your teams on the development of new Products, Categories, Campaigns, Channels, and ideas to support these opportunities
- Product Development (New Food, Drinks, Packaging, Displays, etc..)
- Category Development
- Packaging
- Branding
- Channel Developments
- New Campaigns – New ways of telling your story
See a case study here where Brave worked with a leading Bakery manufacturer to develop a range of products to target a new leading retailer
Creative Campaign Development
When an opportunity has been identified and developed we will then work on creative campaign ideas to execute this in the most successful way and with some Brave and Bold Ideas. We will work with you to identify which idea is the best for your brand and budget.
- Brand Collaborations
- Partnerships
- Ambassador Programs
- Promotional Ideas
- Sampling Ideas
- Marketing Stunts
- Guerrilla Activities
- Creative Messaging
- Event Activations
See a case study here where Brave identified a new sales channel that delivered sales and brand growth for a leading retailer
Campaign Execution
Once we have agreed on the ideas we will then partner with leading Creative, PR, Digital, and Event specialists on an exciting execution plan to cover all of the required marketing channels within the budget and timeline that you require
- Campaign Design and Messaging
- Digital Marketing – Website, Social Media, Paid Media
- PR – Photo Shoot, Press Releases, Traditional Media and Influencer Marketing
- Event Activations
- Photography and Videography – Food, Events, Social Content
See a case study here where Brave identified a new sales channel that delivered sales and brand growth for a leading retailer
