Kish Fish – A Bold Rebrand & A Standout PR Launch

Bringing a Legacy Brand into a New Era

Kish Fish, a leading seafood wholesaler and retailer, was undergoing a rebrand in collaboration with Bord Bia and New World Design Agency. However, with no in-house marketing team to execute the transformation, they needed a strategic partner to bring the new brand to life across every touchpoint.That’s where Brave stepped in. Acting as Kish Fish’s marketing team, we ensured their new identity wasn’t just a design refresh—it became a fully realised, powerful brand presence.

What We Delivered:

Brand Execution & Storytelling: We worked closely with Kish Fish to develop their new brand narrative, ensuring their long-standing heritage, expertise, and quality were clearly communicated

New Brand Touchpoints Across the Business:

  1. New Packaging – A fresh, modern look that reflects quality and premium seafood.
  2. New In-Store POS – Eye-catching materials to bring the brand to life in retail locations.
  3. New Uniforms – A sleek, professional look for staff, reinforcing the brand’s fresh identity.
  4. New Signage – Ensuring a consistent and premium experience across all locations.
  5. New Website – A revamped online presence to engage customers and showcase their range.
  6. New Photography – High-end imagery to elevate the brand across all platforms.

Launching with Impact – PR & Events:

  1. Rebrand PR Launch Event – We organised and managed a high-profile PR event to unveil the rebrand and announce their exciting new collaboration with Guinness™ Smoked Salmon.
  2. National PR Coverage – Through a targeted media campaign, we secured nationwide press in key publications, ensuring maximum visibility for the new brand.
  3. Catex Trade Show Activation – We helped Kish Fish create an engaging and standout stand experience at Catex, ensuring they made a lasting impression with industry buyers and partners.

The Result? A Stronger, More Recognisable Brand with National Recognition 

The rebrand wasn’t just about changing the look—it was about strengthening Kish Fish’s presence in retail, foodservice, and the seafood industry. With a clear brand story, bold execution, and a strategic PR push, Kish Fish successfully re-entered the market with a fresh identity that’s resonating with customers, retailers, and media alike.

At Brave, we don’t just help brands evolve—we make sure they’re seen, heard, and remembered. If your brand needs a refresh that actually makes an impact, let’s chat.

Categories

MENU