Where Brave was Innovative and developed a new category of bakery products for a leading retailer

Brave worked with a leading Irish bakery manufacturer who had an opportunity to work with a UK Supermarket chain to supply bakery products. Brave worked with an insights team to identify the gaps within the retailer’s product range, they then worked alongside the Product Development team to develop a unique and innovative premium range of bakery products including Sourdough breads (Using the retailers own Award Winning Cheese) and Sweet Pastry range .In addition to developing the product range we worked with a design team to develop a packaging and merchandising solution to allow the range to stand out in the retailer’s stores.
The customer subsequently won this contract which supported in delivering a substantial increase in their sales and supported increased efficiencies in their manufacturing facility.