Brave worked with a leading retailer that needed to grow their brand awareness but with a limited budget. We identified numerous well attended events where their target customer attended which they could participate in at a low cost. Over a period of time the brand took their events channel from 5 events per year to over 100 events per year, enabling the brand to be seen by thousands of customers. Each event had an exciting activation to engage customers and communities , ultimately this supported the brand in becoming the number 1 brand in the market in their Category and it also allowed them to grow their revenue and open up a new sales channel.
Unlocking Opportunities – Where Brave Identified a New Channel – Events
