Milish Bakery – A Fresh Brand for a Growing Business
Milish Bakery, a leading Irish manufacturer of premium scones and muffins, approached Brave with a clear vision: to reposition their brand, elevate their identity, and drive growth in both the Irish and UK markets. They wanted to transition from being just another food manufacturer to becoming the go-to name in premium baked goods.
Where Brave was Innovative and developed a new category of bakery products for a leading retailer
Brave worked with a leading Irish bakery manufacturer who had an opportunity to work with a UK Supermarket chain to supply bakery products. Brave worked with an insights team to identify the gaps within the retailer’s product range, they then worked alongside the Product Development team to develop a unique and innovative premium range of bakery products including Sourdough breads (Using the retailers own Award Winning Cheese) and Sweet Pastry range
Unlocking Opportunities – Where Brave Identified a New Channel – Events
Brave worked with a leading retailer that needed to grow their brand awareness but with a limited budget. We identified numerous well attended events where their target customer attended which they could participate in at a low cost.
Where Brave Unlocked Opportunities – A New Health Food Category
Through in-depth category analysis and customer research we identified a gap in the food to go range for Healthy Food like Salads, Yogurts, Smoothies and Healthy treats. This range was going to be required in order to target a new customer segment and to increase the customer spend when in the store.
